Together we make visualization a tool for everyone.
Our vision is to make visualization a tool for everyone. Which clarifies, unites and helps us achieve sustainability together. Through collaboration, we develop new ways of visualizing. We initiate and run projects, gather expertise and spread knowledge.
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Narrative XR LAB
Virtual Gothenburg Lab
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Find Solutions to Your Challenges with Visual Arena
At Visual Arena, we explore and experiment with the power of visualization in innovative projects. We are a team of experts in XR, digital twins, the metaverse, and information visualization, who work together with you to uncover actionable insights for the future and society.
As part of Lindholmen Science Park's program portfolio, we are located in the heart of Gothenburg's Lindholmen Innovation District.
Innovate with Us!
Do you want to bring your ideas to life through a network where academia, art, public actors, and industry converge? Are you interested in exploring how visualization can transform your concepts into engaging experiences?
If these questions pique your curiosity, Visual Arena is your innovation platform for experimenting and finding new answers.
How XR is Transforming Business: From Prototyping to Immersive Collaboration
Visual Arena recently hosted the fourth session in its Explore Virtual Worlds series, focusing on how immersive technologies—particularly Extended Reality (XR)—are reshaping business landscapes. The event, Virtual Worlds of Business , brought together innovators, researchers, and industry leaders to explore the evolving role of XR and its potential to transform future workspaces.
Visual Arena leads an immersive development project in Gothenburg
Visual Arena sees strong signals from our network and global trends that now is the time to explore the transformative potential of immersive installations in Gothenburg. This new project aims to position Gothenburg as a hub for cutting-edge immersive technologies, redefining how people engage with art, education, entertainment, and beyond.
New project brings digital twins to life through AI agents
The life of a city is defined by its inhabitants. By using AI agents trained on human behavior, we can create more complete digital twins of cities. What value does it add when humans are represented in digital environments? This is what we are exploring in the project 'AI Agents Bring Digital Twins to Life.
Innovation Project Explores the Potential for a National XR Platform
Vinnova has approved a feasibility study to explore the creation of a national XR ecosystem in Sweden. The project, led by Visual Arena and Epicenter, aims to validate the potential of "XR Sweden" by building on Sweden's existing strengths while creating a unified platform to support XR development and contribute to sustainable societal growth.
We are exploring the immersive and spatial experiences of the future - and you can join in!
At Visual Arena, we are constantly curious about how art, technology and design can meet to create new, ground-breaking experiences. Right now we have started an exciting journey where we explore the latest trends in immersive and spatial experiences. By combining projections, light and advanced technology, we can create interactive environments that both engage and inspire in completely new ways.
Future events at Visual Arena, Lindholmen Science Park
Explore Virtual Worlds Event Series Final Event
Join us for this event series where we will explore the best virtual words and Metaverse...
Artistic Storytelling in XR
Journey into artistic storytelling in Extended Reality (XR) . Over the past two months...
Spectrum: Shape the Future of XR!
Welcome to the Next Frontier of Immersive Technology Join us at SPECTRUM, your opportunity to...
Some of our innovation projects
Digital twin for circular food systems
The goal of this project is to address the challenges arising from the transition to circular food systems combined with adapting to digital information structures and resources. By combining these...
GULD: Visualization to Teach Middle School Students About Biodiversity
GULD is an education and innovation project aimed at developing and exploring new ways to teach middle school students about biodiversity through visualization techniques. Based on extensive research...
Narrative XR LAB 2025
Welcome to the Narrative XR Lab—a space designed for artists and technologists to explore storytelling through Extended Reality (XR). Over the course of two months, you'll participate in a lab, attend...
Operaverse
What is the digital performing arts of the future, and what might it look like? We find out in the preliminary study with the working name Operaverse.
Virtual Gothenburg Lab
Through Virtual Gothenburg Lab, we make Gothenburg city’s digital twin available to those who wish to co-create the city of the future.
Let's make visualization a tool for everyone
You can participate in various ways, such as involvement in focus areas, strategy advice, project applications, project participation, making technology available, events and knowledge dissemination.
Experience to Insights Lab
Here, students explore burning topics through innovation and design sprints. Are you ready for a journey where curiosity and creativity are used to create a brighter future that we will be proud to contribute to? Then Visual Arena's Experience to Insights Lab could be your next step!
Get invitations to our events!
At Visual Arena, seminars, workshops, conferences and other activities are arranged with the aim of spreading insights from our innovation projects, developing skills, inspiring and bringing the industry together, partly under its own auspices and partly in collaboration with others.
Residency for innovators in ART
Vi bjuder in dig som konstnär att bli en del av vår gemenskap och utforska nya gränser inom konsten genom vårt residensprogram i Göteborg. Som deltagare i vårt konstnärsresidens får du fri tillgång till våra faciliteter och verktyg och blir en del av vårt innovativa nätverk.
News
How XR is Transforming Business: From Prototyping to Immersive Collaboration
Visual Arena recently hosted the fourth session in its Explore Virtual Worlds series, focusing on how immersive technologies—particularly Extended Reality (XR)—are reshaping business landscapes. The...
Visual Arena leads an immersive development project in Gothenburg
Visual Arena sees strong signals from our network and global trends that now is the time to explore the transformative potential of immersive installations in Gothenburg. This new project aims to...
Vote for Visual Arena in the Monitor AudioVisual Award 2025!
The Visual Arena at Lindholmen Science Park is nominated for the Monitor AudioVisual Award, and we need your vote! With our work around visualization and audiovisual media, especially through the...
New project brings digital twins to life through AI agents
The life of a city is defined by its inhabitants. By using AI agents trained on human behavior, we can create more complete digital twins of cities. What value does it add when humans are represented...
We are exploring the immersive and spatial experiences of the future - and you can join in!
At Visual Arena, we are constantly curious about how art, technology and design can meet to create new, ground-breaking experiences. Right now we have started an exciting journey where we explore the...
Innovation Project Explores the Potential for a National XR Platform
Vinnova has approved a feasibility study to explore the creation of a national XR ecosystem in Sweden. The project, led by Visual Arena and Epicenter, aims to validate the potential of "XR Sweden" by...
We are the ones who work here
You are welcome to contact us or stop by for a cup of coffee, we’re usually here!
Martin Högenberg
Visual Arena
Program Leader
martin.hogenberg@lindholmen.se
+46 (0)706092913
Caisa Sixtensdotter
Visual Arena
Visual Designer
caisa.sixtensdotter@lindholmen.se
+46 (0)70 839 60 23
Carl-Fredrik Hansson
Visual Arena
Communications manager
carl-fredrik.hansson@lindholmen.se
+46 (0)70 679 46 25
Monica Ek
Visual Arena
Senior project manager
monica.ek@lindholmen.se
+46 (0)705 62 02 16
Gorki Glaser-Müller
Visual Arena
Project manager
gorki.glaser-muller@lindholmen.se
+46(0)70-790 48 46
Narrative VR Lab/ The future's cinema
Lotta Cabrera Persson
Visual Arena
Project Manager Production
lotta.persson@lindholmen.se
+46 (0)70 799 87 03
Peter Andersson
Visual Arena
Technical manager
peter.andersson@lindholmen.se
+46 (0)721 61 21 77
Tora Stridh
Visual Arena
Project Manager
tora.stridh@lindholmen.se
+46(0)76-802 10 44
