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bild från studio, kamera syns och personer på en ljussat scen med en färgglad bakgrund
Chalmerskuggen digitaliserad bild. Ser futuristisk ut
Göteborgs digitala tvilling visas, en spelversion av Göteborg, blickar ut över husfasaderna och älven, en dramtatiska himmel visas i skyn.
Man på scen
Man på scen
Dansare som är ljusatt i glada färger

Main areas in which we have high competence.

In our innovation projects that we do with external partners, we are not bound to only these as we have a large network with expert knowledge connected to other areas of visualization.

Informationsvisualisering över våra fokusområde,: informationsvisualisering, XR, digitala tvillingar, Metaverse och förändringsledning. Olika ikoner syns tillsammmans med text som symboliserar detta.

We contribute to the dissemination of research and benefit both companies and society. We offer a visualization environment and a meeting place where we gather, take advantage of and promote people's knowledge, new thinking and commitment. Examples of roles we can have and resources we can add to projects:

  • Run project initiatives
  • Project owner
  • Project manager
  • Work package manager
  • Visualization expertise
  • Visualization environment and technology
  • Communication and dissemination in Lindholmen Science Park's extensive network
3D visualization of Gothenburg

Help and strengthen the work for a sustainable future

Visual Arena is a neutral platform that brings together actors from business, industry, universities and institutes, cities, regions, authorities for collaboration and projects that lead to new ways of visualizing to help and strengthen work for a sustainable future.

Visualization as a democratizing tool

Together with our partners, we capture needs and ideas that can lead to projects and in the long run to implementation in reality. It enables new, innovative visualization solutions that help businesses and individuals in everyday life, enrich our way of expression and become a democratizing tool.



By visualization we mean a way of communicating, a tool that broadens our ability to describe and helps us to understand and experience. Visualization can bridge barriers, simplify and clarify, create the power of change, illustrate the thought and the measured, to name a few valuable qualities.


Founding partners are the City of Gothenburg, Chalmers, the University of Gothenburg, Region Västra Götaland and Lindholmen Science Park. 

Steering committee

Visual Arena’s steering committee consists of representatives from partners and members (replaced every other year) and additional expert(s).

The steering committee consists of:

  • Dan Folkesson, Intraservice, Göteborgs Stad, chair
  • Tord Hermansson, Lindholmen Science Park AB
  • Eric Jeansson, Stadsbyggnadskontoret, Göteborgs Stad
  • Lars Bern, Business Region Göteborg
  • Casper Wickman, Volvo Cars
  • Monica Billger, Visualisering & Arkitektur, Chalmers
  • Björn Edlund, Universeum
  • Staffan Björk, Interaction design, Gothenburg University
  • Mats Bergh, Johanneberg Sience Park
  • Staffan Truvé, Recorded Future
  • Fredrik Mueller, Qualisys
  • Patric Ljung, Forskningsledare och föreståndare för C-research, Linköpings universitet 
  • Convener: Martin Högenberg, Visual Arena, Lindholmen Science Park


We want to broaden the partnership in Visual Arena and bring in actors from all over the country and strengthen our international alliances, so that we can create activities and projects that engage and affect more people.

Visual Arena is run as a program at Lindholmen Science Park and is funded by the City of Gothenburg and the Västra Götaland region, as well as Chalmers University of Technology and the University of Gothenburg.

Våra innovationsprojekt 

Tomatoes in new york

Digital twin for circular food systems

The goal of this project is to address the challenges arising from the transition to circular food systems combined with adapting to digital information structures and resources. By combining these...

Norm-critical visualisation – preliminary study

Research shows that stereotypical images of people are often used in visualisations of future urban environments. A new collaborative project is planned in an effort to study and change that.
Bild på blommor på fält. Fotot är taget med kort skräpedjupt så att att de blommor som är närmast är det fokus på och bakgrunden är suddig.

Sustainable home development via increased MIK

In the project, an educational model for intergenerational film production about the future of local natural and cultural heritage in Västra Götaland and Europe is created.
Logotype Architectural Visualization Day

Architectural Visualization Day

Architectural Visualization Day is an annual meeting place for architectural visualizers, 3D graphic designers and others with interest in the visual realism, artistic creations and visualization...
Tram in Gothenburg

Climate neutral Gothenburg 2030

In order to meet major societal challenges such as climate change, the pace of conversion and cities' ability to develop solutions for tomorrow's problems needs to increase. There are no technical...
Digital 1600-talsstad, visualiserad ovanifrån

Digital city model 17th century

A collaborative project where you will develop a virtual model of Gothenburg from the 17th century. The purpose is to give a picture of what Gothenburg looked like in terms of urban development when...
3D visualization of Gothenburg

Digital Twin Cities Centre

Cutting-edge research is conducted in eight different research areas, covering all aspects needed to develop large-scale digital twins.
Photo of Magdalenefjorden

Expanded rephotography

The research project is based on the premise that we need new ideas about the complex effect of global warming and climate change as a result. Artistic research can expand the tools that science has...
Kvinnor står framför en stor färgglad skräm

Experience to Insights Lab

The Experience to Insights Lab is our venture where, through students, we carry out design and innovation sprints to meet complex challenges. Are you a student or employee at a university and are you...

Fewer stereotypes when the cities of the future are visualised

Research shows that stereotypical images of people are often used in visualisations of future urban environments. A new collaborative project is planned in an effort to study and change that. With use...
testbadd visualarena

Framework for unique test bed

Together with the city of Gothenburg, Visual Arena is preparing to develop a unique test bed linked to the city’s digital information, with the goal of identifying needs, making data and technology...
ny illustration

Go:innovation fas 3

Go: innovation phase 3 is a Vinnova-funded project that runs until 2023. In the third phase of the innovation platform's development, there is a continued focus on the development of culture and...
Go smart


The projekt Go:smart developed and tested an innovative travel broker service that facilitated and rewarded sustainable travelling in urban areas. The budget was 20 million SEK over two years, with 10...
svartvitt foto. Forskare med flygplansvinge i ett platt vitt landskap.

Methods for digital diagnosis of endangered cultural heritage

The impact of climate change on cultural environments and monuments that are difficult to access is a challenge for cultural environment conservation. The project investigates how experts in different...
monki logo

Monki R&D

The project developed concepts in the borderland between the digital and analogue in collaboration with the clothing chain Monki and their customers.
vr narrative vr lab

Narrative VR Lab

Narrative VR Lab is an innovative development project at Visual Arena in which we explore the narrative possibilities of XR (the umbrella term for VR, AR, MR and other media) and test new ways of...

Narrative VR Lab 1

Narrative VR Lab has now decided which projects it will support to create a pilot, and these are Medusa by Sara Tirelli and The Trojan by Meira Ahmemulic.

Narrative VR Lab 2

Three admitted pilots for the Narrative VR Lab project.

Narrative VR Lab 3

Ansökningsprocessen klar: Tre starka berättelser till Narrative VR Lab.
Kvinna som labbar med VR

Narrative XR Lab

Narrative XR Lab is a creative lab at Visual Arena, where artistic storytelling in Extended Reality (XR) is developed and explored. Here, graphic designers, screenwriters, game developers, project...
Normkreativ visualisering

Norm-creative visualization in urban development

A preliminary study, “Norm-creative visualization in urban development,” was conducted in 2015-2016. Now you can take part in the handbook and the guide produced in the project.
En väldigt dramatisk scenföreställning med teaterskådespelare som är utklädda till gladiatorer  brottas bland rök


What is the digital performing arts of the future, and what might it look like? We find out in the preliminary study with the working name Operaverse.

REATE Comprehensive REAlistic Transportation system Emulation

This feasibility study will develop requirements and applications for an open simulation platform, a current situation analysis of existing tools and initiatives and establish a consortium.

Kommande event som vi arrangerar 

Visual Arena Lindholmen Lindholmspiren 3, Göteborg

Visual Arena Spektrum – An experience of the power of visualization

Welcome to an experience out of the ordinary! Visual Arena invites you to "Spektrum", an interactive...
Visual Arena Lindholmspiren 3, Gothenburg
event series

Explore Virtual Worlds Event Series 2

Join us for this event series where we will explore the best virtual words and Metaverse...
Visual Arena Lindholmspiren 3, Gothenburg
virtual reality

Explore Virtual Worlds event series 3

Join us for this event series where we will explore the best virtual words and Metaverse...
Visual Arena Lindholmspiren 3, Gothenburg

Explore Virtual Worlds Event Series 4

Join us for this event series where we will explore the best virtual words and Metaverse...