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The collaborative project, Virtual Gothenburg Lab, is now under way. This means that the work on what should be included, tested and shown in Gothenburg's digital twin can start. A total of 25 parties are involved and they participated in the kick-off.

Visual Arena at Lindholmen Science Park receives financing and support for the City of Gothenburg, Region Västra Götaland, Chalmers University of Technology and the University of Gothenburg. The goal is to continue the work to promote innovation. Now the arena is working on new focus areas within visualisation and virtual innovation.

Visualisation is a key tool for communicating visions for urban development. However, if the images that are shown are homogeneous in terms of gender, functional capacity, ethnicity, etc., there is a risk that segments of the population are made` invisible and are thus subject to discrimination. Now a guide and handbook that challenge standards with concrete tools have been launched with the aim of contributing to more inclusive cities.

A new initiative called Virtual Gothenburg Lab will create a unique opportunity for the testing and development of work approaches, tools and methods for visual, digital and virtual work. Virtual Gothenburg Lab is connected to the city's digital twin, Virtuella Göteborg, and supports the City of Gothenburg's urban development, which can be an impetus for change.

On 4 October it was finally time for Architectural Visualization Day, when a packed Visual Arena was filled with 3D artists, software developers, students and photographers who were looking to be inspired, network and learn more about architectural visualization.