Narrative XR LAB 2025
Welcome to the Narrative XR Lab—a space designed for artists and technologists to explore storytelling through Extended Reality (XR). Over the course of two months, you'll participate in a lab, attend workshops from industry experts, have access to XR tools, and a collaborative environment.
Join us for the final event of Narrative XR Lab 2025

Artistic Storytelling in XR
Narrative XR Lab is a initiative designed to explore and push the boundaries of artistic storytelling in extended reality (XR). At its core, the lab brings together creators, producers, developers, and futurists from various backgrounds to collaborate on innovative projects that fuse narrative with immersive technology.
In this interdisciplinary environment, participants work together to develop XR ideas. With access to expert guidance, technology, and equipment, teams learn the art and craft of XR storytelling. The lab offers hands-on experience in 360-degree video, VR production, and interactive media, paired with insightful lectures, seminars, and workshops.
Throughout the project, teams create XR concepts, building not only the creative foundation but also working on practical aspects like budgeting and financing strategies. The ultimate goal is to help participants present their projects to industry professionals and investors, with the hope of turning their visions into reality.
The next Narrative XR Lab application round will open in September/October 2025. This is your opportunity to dive into the future of storytelling and be part of shaping the next wave of immersive media.
Sign up for your XR newsletter to receive information about the next application.
Past participants about the Narrative XR Lab

Is Narrative XR Lab needed?
"Yes. More and longer. I am incredibly grateful that I had the opportunity to go and that it exists. There is such a high level of course participants and lecturers. I would have liked it to be for a longer period of time when everyone is a professional who goes. It is fantastic that it is multi-faceted and that it is in English. I got to meet many interesting people that I would never have met otherwise."
– Andrea Östlund, Swedish film director and screenwriter
"A joyful and fulfilling experience."
"I really appreciated the group work and am sure that we created valuable connections that will stay."
"I liked to be able to meet new people and also be able to imagine my practice within a new field. The lab was inspiring."
"It’s been great to be a part of the lab. The presentations and the talks were awesome - they gave me a clearer idea of how to proceed and create a projects of my own which is the reason I applied to the lab. Just being in that space was helpful even though I had to commute quite a lot and feel like being in the XR field is really my thing. I enjoyed networking and meeting other people interested in the same things."
Narrative XR Lab is run by Visual Arena in collaboration with the partners: University of Skövde (@playlabskovde) and Gothenburg Film Studios. The project is made possible by the financiers: the City of Gothenburg and the Västra Götaland region.
- You can participate in the lab even though you are working or studying 100%
- Application deadline: December 15 2024
- Participation in the lab takes up to 6 h per week
Preliminary dates & workshops if you're accepted
7/2 - 2025 - Narrative XR LAB start meeting during Gothenburg Film Festival
14/2 - 2025 Session 2
21/2 - 2025 Session 3 - Generative AI with Tor Palm, HIGH5
28/2-2025 Session 4 - Linear and non linear Narratives with Gorki Glaser-Müller
7/3 Session 5 Group work
14/3-2025 Narrating Virtual Worlds - Erik Einebrant, RISE
21/3 session 7 Group work
28/3 - 2025 - Copenhagen International Documentary Film Festival (CPHDOX) Interactive and LAB
May 9, 2025 - Final presentation of the group's ideas + workshop

Do you want to know more?
Shoot us an email!

Gorki Glaser-Müller
