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Research & Projects

Visual Arena works actively to make projects possible by gathering people from the worlds of academia, business and government authorities into partnerships to develop and disseminate knowledge about how visualization can be used in existing and new areas.

Do you have an idea, challenge or need where visualization could play a role? Are you interested in discussing the possibilities for finding, financing and starting a project?  Contact us!

Current projects


  • Narrative VR Lab Read more

    Narrative VR Lab (formerly Narratives in VR and New Technologies) is a development program at Visual Arena where we explore the narrative possibilities of VR and test new, innovative ways of reaching audiences of drama enthusiasts. As part of the project, we will be providing development support to at least two VR projects to test their ideas. 

  • The Cinema of the Future Read more

    Pilot project together with Aftonstjärnan cinema. With this project, we want to study how the possibilities of digitalisation can utilise and develop cinema culture.We wants to take the best from the cinema experience - MEETING OTHERS and putting it together with the best from virtual reality (VR)* - BEING SURROUNDED BY THE FILM. With this project, we want to study how the possibilities of digitalisation can utilise and develop cinema culture, and investigate an innovative organiser model for presentation of new digital experiences.


  • ToRSIM – Traffic Simulator Read more

    Together with the city of Gothenburg, Visual Arena is preparing to develop a unique test bed linked to the city’s digital information, with the goal of identifying needs, making data and technology available and developing and testing new applications that contribute to solutions to societal challenges. The test bed will take the form of an advanced virtual model of the city, where data from different operators within the City of Gothenburg can be connected and tested, thereby increasing the chances of making well-founded decisions.

  • Virtual Gothenburg Lab Read more

    A new initiative called Virtual Gothenburg Lab will create a unique opportunity for the testing and development of work approaches, tools and methods for visual, digital and virtual work. Virtual Gothenburg Lab is connected to Virtuella Göteborg, the city's digital twin, and supports the City of Gothenburg's urban development, thus allowing it to serve as an impetus for change.

Completed projects


  • SendSmart WP5 Visualization Läs mer

    A project for sustainable freight transportation in an urban environment. Sendsmart is a project designed to create sustainable freight transportation in an urban environment. Its innovative and sustainable solutions will result in a lower impact on the climate, noise levels and human health, while simultaneously creating a more attractive and competitive city.


  • 3D model of the city in the 1600s Further reading

    A cooperative project to develop a virtual model of Gothenburg in the 1600s. Its purpose is to show residents of Gothenburg what the urban design of the city looked like when it was founded, in order to create an understanding of history and why the city is laid out as it is. The result will be a realistic 3D model that can be used in multiple ways, for example by projecting it as a video on a screen or as a virtual model. The model can also be posted on the Internet.

  • Digital workshop Further reading

    Digitalverkstan is a project financed by the Swedish Agency for Economic and Regional Growth and aims at engaging young people aged 18-30 in digital literacy, creation, innovation and entrepreneurship. Through various activities tied to Lindholmen Science Park, the stakeholders of the project want to enable young people to explore and realize their ideas and learn about new and novel technologies and methodologies. Digitalverkstan is a joint venture between Chalmers, the University of Göteborg, The city of Göteborg, Visual Arena Lindholmen and Interactive Institute Swedish ICT.

    Read more at Interactive Institute Web and at Digitalverkstan.

  • Framework for unique test bed Read more

    The City of Gothenburg and Visual Arena at Lindholmen Science Park saw the opportunity to create a test bed that is linked to the city's digital twin Virtual Gothenburg. The objective of the Virtual Gothenburg Lab preparation project was to investigate the prerequisites for starting an implementation project, with the goal of creating an open and accessible test bed for test and development of way of work with Gothenburg City's challenges and development, with the support of Virtual Gothenburg. The application for an implementation project was granted and the project started in November 2019.

  • Go:smart SP4 Visualization Go:Smart

    Project to develop the travel services of the future. The national arena Closer has received project financing from Vinnova for its Go:smart project, which will develop and test an innovative broker service that facilitates and rewards sustainable trips to city environments. 

  • Monki R&D Further reading

    Monki R&D is a pilot study which aims to develop concepts for fashion company Monki. With this project they want to explore technology and design methodology that better meet individualized customer needs in a global context. 

  • Norm-creative visualization in urban development Read more

    During 2015-2016 a pre-study, Norm critic visualization in city development was performed. The pre-study shows that visualizations in urban development processes often are stereotypical regarding e.g. age, gender, disability and ethnicity, but it also shows a potential to use visualization as an active tool to highlight and run norm-critical perspectives in urban development processes to achieve innovative norm-creative solutions. This project is the continuation of the pre-study.

  • Norm-critical visualisation - preliminary study Read more

    A preliminary study to investigate norm-critical research that has shown that visualisations of urban and residential environments often reproduce stereotypes and limitations on ideas relating to age, gender, class, ethnicity and varying functional ability. The objective of a subsequent phase is to contribute to creating an environment in which more people feel included in the development of the city. Some ten-odd organisations from the entire urban development process collaborated on the preliminary study that was financed by Vinnova. The results will be used in further applications for implementation projects.


Other projects

We have started to collect information abut projects from other actors and strive to give you an up-to-date overview of visualization projects, both regionally and nationally.

Do you work with or know any project that you think should be listed here? Please add your own project to our portal

More visualization projects within the academy can be found at



  • Advancing patient-centred care through hybrid procedures Read more

    The overarching purpose of the project is to advance patient-centred care in the context of hybrid procedures. Such procedures are increasingly enabled through the construction of hybrid operating rooms. In order to continually ascertain high quality specialist care, the project aims to develop efficient and safe treatment procedures with particular emphasis on inter-professional communication and the utilization of medical imaging technologies in the hybrid operating room.

    Principal investigator: Jonas Ivarsson

    Project members: Charlotta Lund, Anja Almén, Magnus Båth; Mårten Falkenberg; Hans Rystedt

  • Visualization of air quality through environmental data

    The research project “Visualisering och modellering av urban luftkvalitet - påverkan av vegetation, bebyggelsestruktur och trafikemissioner” (“Visualization and modeling of urban air quality – the effect of vegetation, housing structures and traffic emissions”) is one of the projects that has been granted significant financial support from Formas. Chalmers/GU, University of Gothenburg and IVL Swedish Environmental Research Institute will run the project collaboratively. Together they will address the question of how densification, urban vegetation and traffic affect air quality.