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Below, we have listed a few frequently asked questions and their answers to help you submit your application.

Apply here

Application criteria

Who can apply?
Creators from all artistic fields that can be linked to VR: stage actors, game developers, designers, filmmakers (fiction or documentary), authors, actors, directors, artists, set designers, and so on.

  • Applications may be made individually or in groups.
  • The applicant does not need to have a producer, or their own company.
  • The applicant must be over the age of 18, and reside in Region Västra Götaland.
  • The applicant must be able to read and write in English, as the application and a number of lectures may be in English.
  • Having your own company or being able to invoice through a company is a plus.

Do you need to know how to work with VR to take part?
You don’t need to currently be working professionally with VR to apply, but you should have an understanding of the technology behind it and its requirements.

Can I have a job on the side? How much time do I need to put into my project?
You can, but being able to put the time needed into carrying out your pilot project is a requirement. It is also important that you attend the workshops at Visual Arena in order to make use of the mentoring we offer.

Do I need to have a finished idea for the lab?
Yes, you need to have a finished idea for the pilot itself. That is, what the pilot consists of and how you intend to achieve that. On the other hand, the project idea does not need to be fully developed. For example, you don’t need to have an action plan or a budget for the big project.

You must hold the copyright to the work.


  • Deadline for application: Jan 27
  • Invitation to presentation of selected projects: Mid-February
  • Announcement of accepted projects: End of February
  • Project period: March 1–October 30. The finished pilots will be presented as demos during Audiovisual Days in mid-October 2019.

Contents of the application

What must the application contain?

  • A careful description of the pilot that you want to develop. What it contains, intended length, XR genre, and so on. Max 2 A4 pages.
  • A basic description of the work as a whole. (You do not need to have a funding plan, budget and so on.)
  • Image reference
  • Biography/CV for the main creator, and producer if any. Your experiences that are relevant to this program should be indicated here (e.g. if you have programming experience in VR, games, theatre, film, design, art, and so on).

You are welcome to also attach other material, such as links to motion picture material and the like, but this is not necessary. 

What do we mean by pilot?
In this case we mean a prototype, a sketch or a proof of concept. A clip of the larger intended work, in which the audience will get a taste of what it could become. It could be a scene from a longer work. A short sequence. A trailer. The pilot often answers the questions: What is the work about? Who is it about? The aesthetic choices, and so on.

What do the people who are accepted into Narrative VR Lab receive?

Support consists of access to technology, studio time, a workplace at Visual Arena, mentoring and SEK 40,000 to develop a short narrative work/pilot/prototype in VR.

As part of the project, you will have access to advanced 360-degree cameras and the accompanying technology, studio time, and VR stations based on the needs of the respective projects, and we will help by appointing the relevant experts in order to carry out your project. The support is defined on a per-project basis in discussion with Visual Arena’s project managers. The support is calculated to be worth at least SEK 150,000 per project, of which SEK 40,000 in cash money for project expenses.

Applicant creators and their teams, if any (e.g. actors, editors, and so on) will not be paid by Visual Arena.

Assessment criteria

The following criteria are important:

  • Artistic relevance in the story to be told, in relation to the new medium and the intended audience.
  • International relevance.
  • The creator’s personal involvement and motive in telling this particular story in VR.
  • Feasibility: does the creator have the ability to satisfactorily realize the pilot?

Who selects the participating projects?
A selection group consisting of partners in the project and experienced industry representatives. We strive for diversity among the members, who together must have a great deal of experience in storytelling and XR at an international level.



Who owns the developed pilot?
You do, as the copyright holder. Visual Arena and Lindholmen Science Park are, however, are entitled to show the pilot for marketing and informational purposes.

What happens after the lab?
You and your project will have developed to the level that it can be presented to funders for further production.


If you have further questions, please contact Gorki Glaser-Müller, project manager for Narrative VR Lab: