In October it is time for Architectural Visualization Day 2019, which will be held at Visual Arena at Lindholmen Science Park for the sixth time. One of the speakers is András Káldos. Having extensive experience as an architect, visualizer, functional supervisor and trainer in technology, András has also recieved recognition in a number of competitions such as the Junior Prima Primissima award of Hungary.
You are one of the speakers on Architectural Visualization Day 2019, what will you share to the audience?
"Architectural visualization is a discipline in applied art, but personally I think, sometimes we can leave out the word: applied. I truly believe that on some extent the quality of certain works reach artistic levels not just on the technical level, but in meaning and expression. And of course, architecture visualization is a thriving and exponentially growing industry. Our perception has shifted towards the visual, we comprehend things faster and better, if we see it as an image. Architects now has this amazing tool to truly convince and communicate through immersive visuals from images to even virtual reality. No competitions or pitches to developers are imaginable without them anymore.
How can you deliver clever and spectacular marketing materials - what archviz products are at the end of the day- without compromising on the artistic quality? And ultimately how can we build a booming business, serving the aim of architects with artistic value without being self-evident. I’d like to point out and start discussion with fellow artist on the clash and cooperation of art and business".
What are your expectations for the conference?
"For a long time now, at Brick Visual we have the mission to raise valid, meaningful questions and start an industry-wide conversation about architectural visualization. Events like Architectural Visualization Day are great opportunities to meet in person, listen to the ideas and vision of fellow artists and industry professionals. As archviz was completely nonexistent even 15 years ago, it’s a new profession in kind of a wild west state, and we are the ones to shape it, make rules, regulations and industry standards. Discussion is crucial for better practices and future challenges to be faced".
What do you hope your participation can contribute to?
"As mentioned before, I see my role as a discussion starter, who raises questions and covers topics that may be controversial at first, such as the link between art and business, or education and talent search practices. At Brick Visual, we started everything from scratch and learnt while doing it through trial, error and success. This extensive experience gave us perspective and we truly feel that our knowledge is valuable and we must share it and Architectural Visualization Day is a great platform to share and learn.
Brick Visual is a kind of hybrid firm. Sizewise we are a big, if not the biggest company with this profile in the industry, still our workflows and production mostly resemble of a small boutique studio. This approach counts as unique and it’s always interesting to see different practices".
Why did you choose to specialize in architectural visualization?
"I have an art degree in architecture and I like to believe I am still an architect who specialized in design communication. As a CEO of 70 people, I hardly create commissioned projects nowadays, but I am working on several personal projects (mostly digital paintings).
I was always more interested in the experimental part of architecture. I worked several years as an architect and the most fun part for me was always the visual content creation during the design/planning process, therefore shifting towards architectural visualization was an obvious path for me".
What is the best thing about your profession?
"Since I am fond of technology, I love that my profession is highly affected by technical innovations. It also means that its a constantly changing profession, which makes it unpredictable and always exciting. It has changed a lot in the last decade, and will change even more exponentially in the next 5 years. Archviz’s role will continue to increase in architecture and shift from “service providers for architects”, towards “virtual architects”, the new generation of architects, who are capable of working with and in the virtual world. "
How/from who/what do you find inspiration to your own creations?
"I am a huge believer of technological singularity and futurology. Anything which is related to this topic inspires me and makes me want to dive deeper to explore. At the same time, for instance a Rembrandt painting or a Tarkovsky film can have the same impact on my art. Obviously this approach and these inspirations are still one of the cornerstones of Brick’s art".