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Architectural Visualization Day 2016

Visual Arena Lindholmen, Lindholmspiren 3B, Gothenburg

The Architectural Visualization Day is a meeting place for architectural visualizers, 3D graphic designers and others with interest in the visual realism, artistic creations and visualization technology. This years programme includes artistry, techniques and tips like earlier years. Meet our speakers Lucia Frascerra, Paul Nicholls, Rafal Barnas, Simon Stålenhag and more. We also highlight norm critic aspects when generating and visualizing ideas and visions.

Arrangeras av: 
Visual Arena and visualizers at five leading architecture companies: Krook & Tjäder
Arkitektbyrån Design
Andreas Laessker Vizualisation

Architectural Visualization Day is fully booked.


Register for waiting list 


A Training Day with iToosoft 

Take the opportunity to deepen your knowledge and skills on iToosofts RailClone and Forest Pack on September 16, the day after Architectural Visualization Day. The event is free of charge. 

Check this out and register!


Details on Architectural Visualization Day 2016:

Date: September 15
Time: 09:00-18:30 (approx.)
Venue: Visual Arena Lindolmen, Lindholmspiren 3B, Gothenburg
Fee: 850 SEK + VAT
Register: No later than September 8, 2016

Hotel reservation
For participants at the Architectural Visualization Day 2016 the hotel Radisson Blu Riverside Hotel at Lindholmen offers a discount. Use this link 



09:00  Registration & Coffee
09:30  Welcome
09:35  Pre-study of norm critic visualization within city development
10:00  Rafal Barnas, Unique Vision Studio
11.10  Autodesk
12.50  Simon Stålenhag
14.00  Corona
15.00  Paul Nicholls, Factory Fifteen
16.10  Itoo
16.50  Lucia Frascerra, Silvia Sola, Christiaan Klaassen, DBOX
18.10  Wrap-up and mingle AW at Radisson


Keynote Speakers

The following Keynote Speakers are set for the upcoming event.

Lucia Frascerra, DBOX

Keynote speaker Lucia Frascerra is a London based architectural visualizer. Raised in Italy, she studied Architecture and Computer Graphics in Florence and after her studies became a Post Production teacher at the INRENDER Academy, whilst working as a freelancer. Her personal work was nominated in CGArchitect's 3D Award 2015, gained a 1st Award in the Evermotion Challenge 2015 and was featured in two publications of 3DArtist Italia Magazine. In 2015, Lucia moved to London to join DBOX where she currently works as CGI Designer. 

Silvia Sola and Christiaan Klaassen, DBOX

Since joining DBOX in2010, he has overseen CGI for internationally recognized projects including Foster + Partners’ winning competition entry for 425 Park Avenue, The Buckingham by Brockton Capital, and South Quay Plaza by Berkeley Group. In 2014, Christiaan was a guest speaker at AD5, a conference hosted by State of Art Academy, an architectural visualization school in Italy. In 2013, he was part of the team that collaborated with 125 Magazine, a London-based publication for work and ideas by photographers, illustrators and artists from around the world, for a fashion shoot on a computer-generated set created by DBOX. Christiaan earned a BA (Hons) in 3D Digital Design from the University of Greenwich.

Rafal Barnas, Unique Vision Studio

Rafal Barnas (b. 1984) graduated from Krakow Polytechnic in Architecture
and UrbanPlanning (accredited by the Royal Institute of British Architects). He gained his experience in architecture in both London and Krakow and founded Unique Vision Studio in 2009. Unique Vision Studio covers various creative fields connected with visual arts: architectural visualizations, digital and concept-art, animation, film, music. Undertaking creative projects that are accomplished on the basis of independently developed creative approach in which the main workload is focused around the idea, concept, thought and high aestheticism. In 2012 nominated by CG Architect 3d Awards competition in best architectural image category.

Simon Stålenhag

Simon Stålenhag The acclaimed artist, concept designer and author of Ur Varselklotet (2014) Simon Stålenhag (b. 1984) is best known for his highly imaginative images and stories portraying illusive sci-fi phenomena in mundane, hyper-realistic Scandinavian landscapes. Ur Varselklotet was ranked by The Guardian as one of the ‘10 Best Dystopias’, in company with works such as Franz Kafka’s The Trial and Andrew Niccol’s Gattaca. Not only have Stålenhag’s unique and cinematic images earned him a worldwide fan base, but have also made him a go-to storyteller, concept artist and illustrator for both the film and computer gaming industry. Simon Stålenhag’s work can be seen in films such as Searching for Sugarman (2012), directed by Malik Bendjeloull, and in games such as Ripple Dot Zero (2013).

Paul Nicholls, Factory Fifteen

Paul Nicholls (UK) lives and works in London. He trained in architecture at OxfordBrookesand The Bartlett UCL. He has worked for Architecture studios like Glenn Howels, Moxon Architects and Allies & Morrison. In 2011 Paul co-founded the film and design studio Factory Fifteen and is actively involved in all creative aspects of company. Paul has directed projects that range from VFX heavy music videos, live action short films, proof on concept TV series, web based interactive films and ambitious architectural animations, winning several awards along the way.

Speaker and partner abstracts

Paul Nicholls Factory Fifteen, Architectural Visualization Day 2016


Be inspired and meet peers in the business

The Architectural Visualization Day (AVD) is an opportunity and a forum for exchange of knowledge and inspiration in architecture visualization. Let us together contribute to innovation, new partnerships and strengthen visualization skills!

The event is organized by Visual Arena, Lindholmen Science Park in cooperation with visualizers at five leading architecture companies: Krook & Tjäder, White, RÅformat, Arkitektbyrån Design and Andreas Laessker Vizualisation. 


Comments from participants from past conferences

"Enormous value for small money. Best event of this kind in Scandinavia!" (Visitor, AVD 2015)  "AVD is a great experience. It is a good sized venue and it's just the right amount of information for one day. I had a great experience as i did last year." (Visitor, AVD 2015)  "Thank you very much for a great and well organized AVD!" (Visitor, AVD 2015) "Excellent and inspiring day" (Visitor, AVD 2014)

Read more about last year's conference (in Swedish) 


Conference Exhibition and Sponsors

Take the opportunity to show your company for 3D graphic designers and visualizers. Last year’s event attracted more than 70 visitors from a dozen architectural firms.

Contact Åsa Andblad, asa.andblad@lindholmen.se, +46 31 764 70 38.