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Digital consumption

8 mars 2016 13:15
Meeting room, 3rd floor Kuggen Lindholmen
Magdalena Petersson McIntyre will present her ongoing research on digital consumption that combines the study of digital devices with ethnographic and qualitative research methods.
Organizer: Interaction Design, Department of Applied Information Technology Chalmers University of Technology | University of Gothenburg


In the research project Digcon: digitizing consumer culture, she and her co-researchers analyze trade fairs, blogs, apps, Spotify and fair trade consumption through a combination of participant observations, interviews, focus groups, netnographies of social media and technological inscriptions. 

During the seminar she will discuss the different kinds of knowledge these methods result in.

Magdalena Petersson McIntyre is PhD and Associate 
Professor in Ethnology at the Centre for Consumer Science, University of Gothenburg
  • 30 min presentation, discussion 15 min
  • Afterwards: Coffee and cake in the lounge area